This week’s The Economist has an interesting piece on lipstick sales in recessionary times. While you would expect sales of non essential items to go down in a recession, there is some evidence (reliable data of historical lipstick sales is hard to find) to suggest that lipstick sales buck the trend. The hypothesis is that since lipstick is an affordable indulgence, women tend to buy it more in difficult times.

Makes sense?

Related article in The Telegraph
‘Lipstick Effect’ in full swing, economists say